Join the Grey Poupon Society. They will be giving away 10/17 Subscription to NY Times.com, they have not stated what time it will go live. They will also be adding other prizes at different times. They seem to give you a denial the first time but your are accepted in the second time you apply.

They will be adding more prizes on:

10/25 $10 iTunes Gift Card
11/2 Mastering the Art of French Cooking Cookbook
11/5 Yacht t-shirt